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Your Wealth One Report At A Time
by Kellie Marzolf © 2003
you're looking at getting into a business which has the potential
to make you a good amount of money, look no further. Self-publishing
anything from newsletters to reports to ebooks is one dynamite
way to go. There are only a few things you really want to
make sure you cover when getting involved in this business
and we'll go over them here.
The main thing to remember is you may want to write about
a topic that you fancy, but you have to remember that if you're
the only one who wants to read about it, you probably won't
make much money.
Today is the Information Age and people are craving more and
more of it. So, if you want to cash in on this you need to
write about subjects that people will buy. Let me repeat that
for a little extra emphasis. You write about something that
people are interested in reading and willing to spend some
money on and this equals money for you! Cha-ching! Did you
hear that? It's a pretty nice sound isn't it?
Most people are looking for information that will help them
improve their lives, be it physically, financially, mentally..you
get the picture. If you can find your own niche or idea that
can somehow benefit and educate these people and improve their
lives, then you may have a winner!
Most people, especially those with a passion for a certain
topic, write and then look for their audience. Let me put
this as eloquently as I can...STOP! You're going the wrong
way! This is one of the only times I would advocate making
a strong u-turn in the middle of the roadway and heading in
the other direction as fast as you can.
You need to find out what other people are passionate about
or just plain interested or curious about, heck I'm not picky.
Then you start going by these ideas and putting your topics
together. Why go hunting for prospects when you can have ready
made pockets of potential buyers who have already shown an
interest in that topic and may be more willing to buy what
you're offering. EUREKA! I think we've hit a big one this
Another good way to go about finding hot ideas is to look
through newsletters, ezines, magazines, you name it and look
at the ads by other people who are selling their information.
Chances are, if you're seeing repeat ads or similiar topics,
they may be on to something. What you need to do at this point
is ask yourself, "Hey self?" "Yes?" "What
can I do differently to improve on this idea or better yet,
what angle can I take to make the idea fresh and beneficial
to my readers?" Be careful though, if you start hearing
too many of those voices that might be a whole different situation.
Then go grab your pen and paper or your nearest text editor
and start writing these ideas down.
There are tons of different ways to market your materials
both online and off, but we're going to concentrate on online
marketing. Ebooks are very popular and can be an extremely
lucrative endeavor if you find a hot topic that people want
to read about. Manuals and reports are great because you can
pack in a ton of useful information into, oh let's say 8-10
pages of powerful high-octane information and sell them each
seperately. You start cranking out a few of these based around
a popular topic and can we say...oh..INTERNET EMPIRE in the
works? Yikes! What a great thought. I'm starting to feel all
warm and fuzzy inside...um..oh..that might just be the glass
of wine I had with dinner...we'll just strike that last comment.
Anyway, you get my point?
Focus on your target market. Find out what they want and give
it to them. Find a need and fill it. Make sure what you're
offering is beneficial and it's as simple as that. Supply
and demand, end of story.
This is by far one of the easiest methods with which to make
money, especially online where the world is your marketplace,
open 24 hours and 7 days a week.
Find a topic. Collect the information. Start forming lists
of categories and put it together in an easy to understand
format and you're on your way. Easy enough to understand?
There's really no hidden secrets here. Many people are making
great livings by doing this very method. Even if you're not
a trained writer you can still master the steps and become
a glorious success. Hey! Just don't forget to thank the ones
(Yes ME!) who encouraged you along the way to your first fortune.
Kellie Marzolf publishes the GoForTheGold Directory Newsletter
where you will find informative articles on marketing, promotion,
and ezines. Weekly safelists to join, useful resources and
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