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Overlooked Fr~e Advertising Opportunity
© 2002 Terri Seymour
you have an online business you need to utilize every possible
avenue of advertising and promotion. As I sign up for more
ezines and discussion groups,
I am finding numerous publishers are overlooking a very effective
and fr~e advertising opportunity.
I sign up for an ezine or email discussion group, I await
the welcome letter for guidelines and to learn a bit more
about the ezine/website/webmaster. Too
often all I get in the welcome letter is the standard default
letter. No personal welcome, no introductions, no links to
check out and no email.
disappoints me as I always like to check out the sites of
the people I am signing up with. It almost makes me want to
unsubscribe.......almost. ;-) But
I know that some publishers may just not know that you can
take advantage of this advertising opportunity. I also didn't
know of such opportunity when I was
by writing this article, I hope to make publishers and listowners
aware of this fr~e advertising.
you use Yahoogroups, Topica or a list manager that you have
purchased, you can change the welcome message. Personalize
it by introducing yourself and letting the subscriber know
about your website/business.
them of any specials you might have.
*Tell them your advertising rates and add a testimonial.
*Invite them to your site to utilize the fr~e resources.
*Let them know your email so they can contact you.
*Use some of the space for ad swapping with other publishers
and their welcome letters.
*Add an affiliate product or program review.
are numerous things you can promote with your welcome letter.
Also, do not overlook your goodbye letter. You have one last
chance to get this person
back. Make it a good one. ;-)
also have a little message in my goodbye letter that encourages
people to let me know why they unsubbed.
you for being a subscriber to My Own Ezine.
I am sorry to see you go. If you could take a minute
to let me know why you unsubbed, I would appreciate it.
Please drop a quick note to
mailto:email@example.com?subject=unsub Thank you.
might learn ways to improve your ezine by asking
former subs this question. Of course, they do not all
answer, but a good many do! Always reply to them
with a short but appreciative thank you note!
also promote many of the same things as I do with my
welcome letter. By doing this you just might get this
person to think........"Maybe I will take one last look
and see what they have."
this business, you have to utilize every opportunity
possible and this FR~E advertising could turn out to be
a golden one!
Terri Seymour has been helping people build their
online success for several years. She and her husband,
Terry also own www.Seymourproducts.com
business, gift and resource site. Subscribe to their House
to Home ezine at firstname.lastname@example.org
and try Terri's free business building ecourse